Our Instagram series highlighting on-campus opportunities during the summer successfully engaged both prospective and current students by showcasing the vibrant community and unique experiences available at Wellesley. After analyzing performance data, our team discovered that posts focusing on distinctive opportunities, along with content featuring current students sharing their personal experiences, garners the highest engagement rates.

I took this Instagram series from pitch to final product by collaborating closely with the featured students. Each post connected to video content on the College’s Instagram story. This approach not only led to high-performing posts but also aligned with our mission of celebrating our vibrant campus community.